Quests:
I believe that the HIVE hub would greatly benefit to be more lively and interactive. This could include adding things such as NPC, which give out quest to complete for rewards or QP, lore and stories to uncover while exploring, interactive parkour, similar to the cave run in the Bedwars minihub.
Community Featuring:
Feature youtubers, streamers, or people who are involved in the community. This could be done by adding a weekly billboard which, like its name says, would feature a new youtuber every week. This would encourage the current player base to support them, and in turn allow them to help adverstise the HIVE even more. This would help both the server and the community.
These two ideas would make the HIVE hub more interesting. Let me know if you have any more ideas.
Efulsion,